Albert+Joo+MPPIP

The concept of our propaganda was a commercial that would have been shown on Chinese TV back in the times of the Cultural Revolution. It serves to directly portray the Communists as an ideal group while bringing down the cultural past of China. The three characters of the advertisement play significant roles. The first man to come out is a bourgeoise, who as one knows, were looked down upon in the Cultural Revolution. The store he goes to is called "The Four Olds Store" signifying that it is unwholesome and hated by the Communists. The bourgeoise's reaction to the drink he buys shows that anything bought from a traditional Chinese store is terrible, perhaps even endangering to one's health. (During the Cultural Revolution, even stores were forced to change).

The bourgeoise goes to Mao, who quickly takes his drink away and tells him not do such things. This shows the "father-like" attitude of Mao and his willigness to accept others to join the Cultural Revolution. Although there is violence and cruelty, the mastermind behind all of it is a peaceful and tolerant person. The second scene cuts to a Communist wearing a placcard that says "The Ideal Citizen" signifying that Communism is the ultimate belief. He goes to the "Mao Mart" and gets a drink that would be approved by the Cultural Revolution. The use of the name Le'mao'Nade shows Mao's cultural significance. He was viewed as the ultimate leader and his image or name would bring happiness. The Communist is incredibly happy with his drink and comes to Mao, who approves of it. Afterwards, Mao and him give a "thumbs up" and come together like good friends. This scene shows Mao's amiability and respect among his own people.

The last scene shows the bourgeoise, Communist, and Mao giving a "thumbs up" together, clearly enjoying themselves. The message portrayed is that under Mao's leadership, even the hated people (bourgeoise) can become like the ideal Communist citizens, and everyone can live happily. Trusting in only Mao will bring a healthy future to China.

Evaluation and Grading • how well does you piece reflect the ideological goals of the time o are common themes from the era expressed clearly in your piece o is your message clear and fairly easy to understand o does it serve to motivate people • does the drawing or piece reflect a significant amount of effort • Finally, group members need to turn in an evaluation form on their coworkers.

I was happy with the turnout of our group's effort. There was no point in time where I thought anyone was doing an undeserved amount of work. Everyone gave an equal amount of input and idea into the project to make it informative and educational. We all decided it would be a good approach to make a movie because it would be fun as well as enriching. We could all get involved equally. The three of us worked together to make the message of the video as clear and easy to understand as possible, since that is the purpose of propaganda. We went through several revision processes in terms of ideas and portrayal of messages to come to the final video product. I think the three of us can agree that this is the kind of commercial you would really see on Cultural Revolution era TV. All the work was also distributed equally. We even did all of the editing together, inputting ideas to make the music and video flow together.