Jay+Kenny+Propaganda+Project

=The Video Commercial: =

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Citations Images: http://www.geocities.com/rashomon82/mao.jpg http://www.thearchetypalconnection.com/images/RedGuardsLow.JPG

Songs: Holiday - the Bees Gees Song from http://www.youtube.com/watch?v=4PmoAMo5Sk4&feature=related

Video Clips: http://www.youtube.com/watch?v=s4_j4c7Bop0 http://www.youtube.com/watch?v=ru-xQac_sWw

Evaluation and Grading • how well does you piece reflect the ideological goals of the time o are common themes from the era expressed clearly in your piece o is your message clear and fairly easy to understand o does it serve to motivate people • does the drawing or piece reflect a significant amount of effort • Finally, group members need to turn in an evaluation form on their coworkers.

=Reflections (Kenny) =

The dynamic duo, Jay and Kenny, have once again created another masterpiece, and this time, a marketing ploy for the Red Guard. This recruitment video shows what being a Red Guard is truly about. It touches upon several historically correct incentives and aspects of being a Red Guard. It mentions the gaining of power, once you are an established Red Guard, and how you may take matters into your own hands. Once you are a Red Guard, you are a powerful being. Under the rule of Mao, the Red Guard will tear down the old values, and with their new power, take down those opposing the new changes. It also offers the Little Red Book if you join, therefore further encouraging someone to further infatuate themselves into the awesome power of the Red Guard.

This recruitment video, though humorous at times, was meant to be an all-around honest point of view on what being a Red Guard was like. Becoming a part of China’s revolutionary army meant arms, power, obedience to Mao, but most importantly, change through action. This appealed to the proletariats who were tired of the ways of the bourgeoisie and wanted to take the upper hand. Therefore, this video advocated action through the desecration of the Four Olds. In essence, this commercial supported negating the teachings of Confucius so that Mao could lead China into glory. By offering revenge, power, guns, and a better life for the proletariats, the Red Army of China grew exponentially in size. All this relates to the underlying themes of the Cultural Revolution, as shown in our recruitment commercial.

= = =Reflections (Jay) =

Our short commercial video starts with how the peasant class have been heavily overworked. Mao’s Cultural Revolution actively involved the working class and the students, which is presented through the two costumes I’m wearing in the first eight seconds of the video. The emphasize on “action” shows how the revolution was an extremely radical one, as our class read in Mao’s quotations. The viewer can infer from my respectful salute to the portrait of Mao the impact of propaganda reinforcing Mao’s cult of domesticity. At the end of the video, all the Red Guards receive a copy of the “Little Red Book”, which is the collection of Mao’s quotes. The Little Red Books show how the Chinese Communist Party effectively manipulated the masses by implanting Mao's ideals.

During the course of the Cultural Revolution, the Red Guards violently destroyed the Four Olds. They did partially so by burning ancient books and wrecking statues of Buddha. As shown in our commercial, Buddha had dazibaos, or shameful posters, attached to him as he was being ruined by a Red Guard (Kenny). The main reasons why Chinese people wished to join the Red Guards because of the access to power and revenge. With access to deadly weapons and authority as the Red Guards, the soldiers brutally took vengeance on their past foes. And these themes directly from the Cultural Revolution are reflected in our brief, informative promotion clip.