Seungwoo+and+NOGA+Propaganda

media type="file" key="asian studies cultural revolution.mov"

Seung Woo Eun - Evaluation

The Cultural Revolution was time of a revolutionary change. Mao Zedong, the leader of the communist party, reinforced the destruction of four olds and up rise of the peasants. It was a time where propaganda was very important to allure the peasants to create a revolution. Some of the key themes of the Cultural Revolution were the importance of the Red Books, quotes by Mao, and the eradication of the social status. The students, men, and even women were stressed to study the Red Books.

We have created the Propaganda as a video. We made the video concise because the purpose of propaganda needs to be repetitive and strong. The film was directed to the peasants because they were the main targets of Mao Zedong’s movement of communism. Therefore, we included phrases such as, “destroying the four olds” and “revenge on bourgeoisie.” Next up, Mao is the most important figure; thus, he has a clean self – shot. To allure citizens how the people are happy to be part of the Cultural Revolution, we have included how citizens view Mao Zedong. Lastly, we have made a parody of the song, All You Need Is Love, into “All You Need is Mao.” The song was made so that people can sing the song regularly and spread the words of Mao.

Andrew Nogamoto 6-3rd—09 10C Asian Studies. Our propaganda project was focused on Mao and signified how much Mao was “loved” by the people. In this video, by using the sound track by The Beatles’ “All you need is Mao,” we turned the lyrics into “All you need is Mao” and signified his popularity and try to advertize his greatness through a cheerful video. This video is a good example of a propaganda at the time when Mao was ruling because the music shows the happiness of the moments and cheers up the viewers, which pumps up the mood and makes the viewers want to believe in Mao and that happiness is surrounding him. The Elements that we used in this propaganda were music, humor, and bollywood(by making Mao look like a star). Our Humor that we included in the video, caught the viewers attention, but we have made it so that although the audience is laughing, they are constantly thinking of Mao. The Music we entered in the video was that of Joy, which attracted the viewers as well as made them feel how much Mao is loved and that the viewer was missing out on the fun if they didnt like Mao. I believe that we could have done better on transitions, but overall, we think that we have done a great job on trying to promote Mao. I hope we can improve on filming next time, but we believe that we did a good job on trying to persuade the viewers that Mao is the person to believe in.